The challenge // Create a tool that enables people to improve their financial well-being by helping them understand and manage where their money is going.
My role // I led this major digital banking project from initial concept to final design and execution. Over 13 million customers now have instant access to the easiest spending tool in the market.
The challenge // Take an old-school corporate website and redesign it to reflect the spirit of innovation that embodies Goodyear's mission.
My role // I led the experience design team in close collaboration with art directors, copywriters, and developers to create this dynamic site experience.
The challenge // Bring mobile ordering into customers' hands in a brand new Dunkin' app.
My role // I co-led the design team, completely re-envisioning the Dunkin' Donuts app with a modern design and the ability to order your favorites on-the-go.
The challenge // Make it easy for would-be jet buyers to find and fall in love with their next aircraft.
My role // I led the UX design work and prototyping for a full redesign of Cessna's site.
The challenge // Bring the Goodyear site to every device and set the stage for buying tires online.
My role // I led the experience design work for a responsive re-design of Goodyear.com, and I assisted in the implementation of e-commerce functionality.
The challenge // Share the buzz and positive press around the launch of the new Buick Regal.
My role // I was the UX lead for the design of this hub, which let customers view and share reviews, comments, photos, and videos.