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Michael Histen

Experience Design Director

I design innovative digital experiences that empower users and win awards.
I lead and inspire teams who deliver amazing work.
My crew and I get shit done.

Bank of America

Spending & Budgeting Tool

The challenge // Create a tool that enables people to improve their financial well-being by helping them understand and manage where there money is going.

My role // I led this major digital banking project from initial concept to final design and execution. Over 13 million customers now have instant access to the easiest spending tool in the market.

Goodyear

Responsive Corporate Website

The challenge // Take an old-school corporate website and redesign it to reflect the spirit of innovation that embodies Goodyear's mission.

My role // I led the experience design team in close collaboration with art directors, copywriters, and developers to create this dynamic site experience.

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Dunkin' Donuts

Mobile Ordering App

The challenge // Bring mobile ordering into customers' hands in a brand new Dunkin' app.

My role // I co-led the design team, completely re-envisioning the Dunkin' Donuts app with a modern design and the ability to order your favorites on-the-go.

Cessna

Website

The challenge // Make it easy for would-be jet buyers to find and fall in love with their next aircraft.

My role // I led the UX design work and prototyping for a full redesign of Cessna's site.

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Goodyear

Responsive E-Commerce Website

The challenge // Bring the Goodyear site to every device and set the stage for buying tires online.

My role // I led the experience design work for a responsive re-design of Goodyear.com, and I assisted in the implementation of e-commerce functionality.

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Buick

Social Media Hub

The challenge // Share the buzz and positive press around the launch of the new Buick Regal.

My role // I was the UX lead for the design of this hub, which let customers view and share reviews, comments, photos, and videos.

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